Beautiful Baby Boomers: A Perfect Smile VS. A Perfect Body
In a poll conducted by the American Academy of Cosmetic Dentistry, 80% of the people over the age of 30 responded that they would pay more to hide or correct aging flaws. And when asked what beats the effects of aging the most, 45% of surveyed said one’s smile can reflect an overall younger appearance, while legs, hair, and body shape overall are less likely to visibly negate one’s age.
Not surprisingly, those 31-50 are the ones getting the most cosmetic dentistry, but that number may soon be surpassed by 50+ patients. There is a direct correlation between the aging of America’s most dominant demographic, the baby boomers, and the doubling of the dollars spent on cosmetic dentistry within last five years.
According to Dr. Stephen Eklund, adjunct professor at the University of Michigan School of Dentistry, “Baby boomers have been, and will continue to be, major consumers of dental care.” In fact, according to the AACD, the majority of cosmetic patients fall in the 40-49 age category (27%), followed by the 50-plus segment (25%). Interestingly, females represent 71% of these patients and lead the demand in cosmetic dental procedures.
“Current trends indicate that baby boomers are ready to put aside their long-term fear of dentists and brave the chair to get that radiant, white, and healthy smile that fits their image and lifestyle. A perfect smile is their top priority because it communicates youth much more cogently than legs, hair, or even body shape.”
The beautiful baby boomers generation is embracing young attitudes, lifestyles, and the desire to maintain a youthful appearance, especially when it comes to their teeth. An even though beauty has it costs, the baby boomers are getting creative with either financing options or dental travel to get that perfect smile.
Sarah Ledbetter, DDS.
Anirudh Gupta, M. Sc. Economics, Ph.D. in Healthcare Economics
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