Dentistry in 2017: How To Attain and Retain Patients
Over a decade ago, approximately 70% of new patients came from word of mouth and referrals. With the advent of technology, the means to find and keep patients completely changed. People now use the power of the Internet to find doctors, dentists, and even learn about different health procedures. The Internet has empowered individuals to take their care into their own hands.
While many people still seek recommendations from relatives or friends, these individuals still want to use the power of the Internet to look up ratings and reviews. Is the dentist skilled? Does he or she use the latest techniques? Do patients feel at ease under the dentist’s care? Is the dentist easy to get along with?
In order for dentists to successfully attract patients these days, the dentists have to engage in a variety of different mediums that did not exist years ago. A truly successful dentist is one that is adaptable and ready to engage with patients.
A truly successful dentist is one that is adaptable and ready to engage with patients.
Receptionist To Salesperson
The first line of contact patients usually have is with the clinic receptionist. With patients no longer choosing the clinic nearest to them and opting to research a few online then calling the clinics to make appointments, the interaction these patients first have with the receptionist is very important. If a patient is unhappy with how the receptionist answers the call or handles a transaction, the patient may choose to work with a different clinic instead. Thus, it is important to understand that the clinic receptionist also doubles as a salesperson.
Thus, it is important to understand that the clinic receptionist also doubles as a salesperson.
As times change, dental craftsmanship is no longer the most important key to running a successful clinic. Receptionists need to “woo” prospective clients in order to book appointments. With positive customer service mattering just as much as quality of dental work, dental clinics have to work twice as hard to develop business and attain patients. Dentists themselves must establish relationships and create networks too! With so many options so readily available to patients, the art of selling one’s clinic is one that must be mastered especially be front line individuals such as receptionists.
Receptionists need to “woo” prospective clients in order to book appointments.
Build Your Reputation
In addition to selling your clinic to patients, it is also important to develop and protect your reputation. With services such as Zentist, ZocDoc and Yelp, a negative reputation can spread far and wide. Such was the case with Walter Palmer, the Minnesota dentist who shot and killed Cecil the Lion in 2015. Palmer’s reputation was ruined, and it no longer mattered if he was a great dentist. His negative reputation cost him his clinic. It is clear that in order to succeed one must always behave in a way that would inspire patient confidence both in and out of the clinic.
With services such as Zentist, ZocDoc and Yelp, a negative reputation can spread far and wide.
What You Can Learn From The Next Article…
In the next segment, I will write about how dentists can expand their patient population through a variety of methods that helps dentists get discovered by patients outside the given geographical boundaries. With polls finding that 60% of Americans are ready and willing to travel outside of their state of residence to see their preferred dentist, this is an article you will surely not want to miss.
Until next time!